As Director of Marketing & Communications, Lorene Sachwald leads development of The Leadership Academy’s digital marketing strategy and materials, helping to shape and share the story of the organization’s impact in schools, districts, and systems across the nation. In addition to leading email marketing, Lorene collaborates with the strategic partnerships team to align marketing strategy with organizational growth goals. Since joining The Leadership Academy in 2018 she’s driven major marketing initiatives, most notably a 2020 rebrand that increased national visibility, strengthened brand recognition, and accelerated digital growth.
With more than 15 years of marketing experience, including a decade in the education publishing sector, Lorene was previously a Marketing and Business Lead for Scholastic. There, she oversaw the business strategy for and sales of digital eBook products across systems nationwide, supporting school and system leaders in their efforts to implement new technology and boost student reading skills. Prior to that, she was Marketing Director for Kids Discover, a digital- and print-based literacy product for K-6 students. Lorene began her career in magazine publishing, establishing successful marketing programs for magazines that included Time Out New York, Rolling Stone, Us Weekly, and Men’s Journal.
She is a graduate of Vassar College, with bachelor’s degrees in French and International Politics. Lorene is based in New York.
