Rens van den Broek is a partner at ghSMART, where he helps organizations build and develop winning leadership teams. He is passionate about empowering leaders and teams to unlock their full potential, maximize impact, and achieve meaningful goals. In addition to serving clients, Rens leads the firm’s continuous improvement efforts, ensuring that organizations experience the highest level of partnership and results.
For more than 15 years, Rens has worked alongside executive teams at Fortune 500 companies, mid-sized businesses, public entities, and nonprofits. His expertise spans setting bold strategies, strengthening organizational capabilities, and aligning talent to drive lasting success. Prior to joining ghSMART, he was a partner at McKinsey & Company in the Telecommunications, Media & Technology and Organization practices. There, he also led pro bono work in North America, advancing the firm’s support of underrepresented founders’ startups.
Rens’ career began at Houthoff, a leading Dutch law firm, where he specialized in corporate law and financial markets. He then transitioned to the nonprofit sector as Head of Financial Inclusion at Child and Youth Finance International. He also gained operational leadership experience as Assistant General Manager of Sales and Customer Experience at Shift Technologies.
He holds both a Master of Science in Economics of Markets, Organizations, and Policy and a Bachelor of Science in Economics and Business from Erasmus School of Economics. He also earned a Master of Law in Company Law and a Bachelor of Law in Dutch Law from Erasmus School of Law. Rens is a certified executive coach through Newfield Networks and serves as a member of the Board of Governors for Junior Achievement Worldwide.
